Branding & Identity

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Brand Positioning

Writing Guidelines

Graphic Elements


Brand Mission

Logo and lock-ups


Digital Guidelines

Tone of Voice



Audio Branding

Branding is in the eyes of your beholders.

Fact: Branding is perception and perception is out of your control. The happy news is, you can help shape that perception by establishing your brand positioning, which includes the creation of a brand promise and brand mission.

Working at the “brand” level is at the core of what we do (literally illustrated in the diagram below) here in SaltwaterLand. When we’re developing a brand, we not only meet the mission and belief challenges, we go overboard to define the identity - the specific look and feel of your brand.

We sweat the small stuff when developing a brand because it’s the foundation of every other marketing tactic that will be produced.