Hunt Senior Living approached Saltwater to help reposition their brand to better reflect their organization's identity. The original working title for the launch was Silverstone by Hunt and its goal was to bring three properties under one umbrella. The launch required a full complement of new marketing materials and a modern web presence.
The Saltwater and Hunt Senior Living teams created Silverstone Living with a focus on community, lifestyle and innovation. These themes were supported by a comprehensive branding and identity structure aimed to educate active seniors and their families about the three active living communities in Silverstone’s portfolio.
The three programs, Hunt Community, The Huntington and At Home By Hunt, are now featured in a new, redesigned website for Silverstone Living.
All of the marketing materials designed by Saltwater feature the same tone, messaging, look and feel that will guide Silverstone’s content marketing for the foreseeable future.